Saturday's Interview | Lorraine. Serena Giuliano, novelist: "I can't explain my success!"

In this Metz café, where she doesn't usually go, the owner recognizes her: "I love what you write! I'm lucky to have you in Metz." Having become a successful novelist, Serena Giuliano no longer goes unnoticed.
Your seventh novel, Villa Gloria, tells the story of a week spent in a guesthouse in Puglia. Why this choice?
I wanted a closed-door setting, to have a location as the main character, and Italy. I wanted a familial and intimate feel. A guesthouse was an obvious choice. I love staying there. Especially in Italy, where we interact a lot with the locals. It's the best way to visit a region. They're like little cocoons. And it was nice to imagine all these characters with whom I could spend a week's vacation.
Would you like to run a guesthouse?
I wouldn't have the patience! It's more of a thing for my husband, who's a cook. I'd love to sit in a corner there, just to observe.
Why Puglia, a region you hadn't mentioned before?
Until now, I've talked a lot about Campania, which is my region. The previous one was at Lake Como. But I've been on vacation to Puglia twice and I loved it. This region is rich in things to visit, see, and eat . It's an idyllic setting, which people really like. And I wanted to return to the South.
You often write your novels in Italy. Is that the case for this one?
I wrote a small part of it there, in a place that resembles a guesthouse. But then I wrote three-quarters of it in Metz, at the Hotel La Citadelle, cut off from everything. I even had meals delivered to my room. In my daily life, I can't write fast enough. And since I always write at the last minute, with stress as my driving force, I had to isolate myself for a week.
How do you write?
I have a starting point, and I write the rest instinctively, without any idea of the ending. For my character Carla, who takes a vow of silence, I had no idea why at first. I just go with the flow, and everything happens naturally. It's both very stressful and magical.
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Where does your gallery of characters come from?
Aside from Gregorio, the inveterate grumbler, who comes from real events reported by friends whose vacations were ruined by this type of character, the others imposed themselves on my imagination. For the first time, I took on Bianca and Valentina as important characters. I wanted to give my readers some news of them. The others allow me to evoke subjects close to my heart, like the mysterious couple to talk about the family crisis of midlife. I also wanted a dysfunctional but beautiful mother-daughter bond. Hence Gloria and Iris, who run the bed and breakfast.
Which of these characters are you most like?
Gloria has no filter, doesn't care about other people's judgment. She's very free. I admire her frankness. Unfortunately, I haven't reached that level yet. And I also have her daughter's psychorigid side. There's a little bit of me in these two characters .
Why always Italy?
I don't forbid myself anything, but if I changed, I'd get yelled at by my readers (Laughs)! It's the country that inspires me the most. But it's also very selfish. I write to find my home country. I can't see myself going anywhere else, but nothing is impossible. I talk about Lorraine in my first novel, the most personal. There's always a link with France in my novels. I had a heroine from Nancy. But that makes me travel less! I need to go somewhere else when I write.
How do you experience your success?
It's pretty awesome! There are more and more people at book signings and book fairs . Villa Gloria is having the best start of all my novels with 15,000 sales in the first month. All novels and formats combined, it's estimated that I've surpassed the million reader mark. I can't explain it. It seems crazy to me!
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Do you still struggle to realize yourself as a novelist?
As soon as I can dodge the subject, I do! Writing is intimate. I don't necessarily want to go further. I'm very proud of what I do, but maybe it's shyness. It's a very solitary profession. When you step out of your bubble, it's unsettling.
Paradoxically, you tell a lot about yourself on social media...
Everything I say there is very controlled. I can turn it off whenever I want. I had a community before writing and it helped me with my first novel . It's a work showcase. I don't want to just use it as a promotional tool, so I tell anecdotes, my struggles as a mother of two children. It's an exercise I like. It's been a part of me for over ten years.
You've been releasing one novel a year since 2019. When's the next one?
The next one, I have the idea. I think about it every day. It's maturing. I'll write it in the fall for a March release. Since I started late, I have plenty of ideas in stock.

Five things to know about this Moselle woman from Italy
The trigger: a blogFor Serena Giuliano, writing began in 2010 with the birth of her second son, when She spent five years in Wonder Mum, a blog about motherhood : "I didn't see myself in these perfect mothers when I was giving my children baby food and skipping their bedtime stories to watch my series. I wanted to take the drama out of being a mother." She found her audience (100,000 subscribers and 30,000 visitors per day at the end), but also her humorous tone. The three books that resulted sold 30,000 copies. A turning point: "I realized that my writing could arouse emotion."
Italian immigrantUntil she was 12, this eldest of four children knew only the dolce vita in her village of 800 inhabitants near Naples. But the separation of her parents resulted in her mother leaving for… Talange. The latter was born there and joined her parents, came to work in the steel industry . The shock was violent. Serena didn't speak a word of French: "I learned very quickly, to put an end to the mockery."
Italy: his favorite settingItaly serves as the setting for his seven novels (Ciao Bella, Mama Maria, Luna , Sarà perché ti amo, Felicità, Un coup de soleil and Villa Gloria): "It's a way of staying there because I miss it so much. She is my biological mother and France is my adoptive mother. I go back there as soon as I can. I listen to Italian songs, I read Italian novels, I put Italy everywhere to fill this void. As I get older, I will go more and more. But I will not leave France either, which has given me so much. And I also know the limits of Italy. I would love to live between the two countries part-time later."
A singing writingAll these novels have names that refer to an Italian song: "At first, it was a bit random with Ciao Bella and Mamma Maria. Since I'm superstitious, I kept going. I like to put songs in my readers' heads. This one is Gloria, by Tozzi. I wanted a heroine with a powerful first name."
Children's booksSerena Giuliano was eager to write for children. In 2024, she published three volumes of Nina and Bruno, a little girl and her cat in Rome, Naples, and Venice: "Mathou was keen to illustrate them." I love having the kids sign autographs . They're unfiltered. We'll see if it continues."
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